There are over 6 million people on LinkedIn in South Africa which you have direct access to.
LinkedIn is a business social network where you can research potential customers and leads.
It’s not a resume like the majority of people think, but a powerful people search engine.
It’s a great opportunity as very few brokers in South Africa use LinkedIn to network and sell.
Key steps to leveraging LinkedIn:
- Optimise your profile
- Build your network
- Position yourself as a thought leader
- Get recommendations from clients that love you!
- Share content from your blog
- Add your LinkedIn profile to your email signature
- ABC – Always be connecting
- Don’t sell through Linkedin, treat it like a social business networking event
- The value of LinkedIn doesn’t come from networking with people you already know as much as from connecting with the people they know.