If you closed 30% of your quotes, 70% of the people you deal with fall off your radar.
There could be a number of reasons why an insurance lead didn’t pan out.
- Wrong solution
- Change in circumstance
No matter what the reason, you have already done the hard work and established a relationship.
A simple trick is add the lost deal to a mailing list and send them an subtle email once a quarter or twice a year.
- Make sure you stay top of mind
- Show you are committed
Next time they have a need for insurance or the solution they went with does not pan out, who do you think they will call?
- Keep track of your lost deals
- Email them 2-4 times a year